Lets Get Launched!

Launch Online with Confidence and Success!

Let’s say you’ve decided on what your product is going to be. 

It may be a course, a membership, a masterclass, an ebook - whatever is the best platform to turn your knowledge into a viable product that your ideal client will want to snap up.

You’ve put in the work to grow your audience and become visible.

That means you are now ready to launch – and there is no reason why this process shouldn’t be enjoyable. 

By launching we simply mean a series of planned activities designed to introduce your new product or service to the market.

  • It aims to generate awareness, interest, and ultimately, sales. 

  • The standard conversion rate is around 1-2% so, if you have a list or a group of 500 people, you can expect around 3-5 of them to sign up. 

  • But by following the processes created by the people behind the most successful online launches the UK has ever seen,

  • Let’s Get Launched will provide you with every opportunity to exceed these average industry stats by far.

  • There are lots of different ways to launch online, and Let’s Get Launched covers them all, but they all share a common goal.

Fundamentally, all you are doing is warming up your audience so they’re ready to press the “sign me up button.”

But to get them there, they have to like you. They have to feel like you are the best placed person to help them to achieve what they need. 

And your product needs to be very clearly introduced into their minds as the best way to get them to where they want to be, even if they don’t currently have a very clear idea of where they want to be.

You are making sure they know their destination and then you are programming their sat nav.

There is a well known phrase in the world of sales which is:

Know/Like/Trust.

The way to get your audience to do this is by having a series of events leading up to the sell in the launch. If you don’t plan, prepare and present a well thought out launch, you are self sabotaging  your chance of maximising the potential of the product you have put your blood, sweat and tears into creating.

Your launch plan sets the foundation for a successful market entry and long-term success. 

It ensures that all necessary preparations are completed before the product goes live and by focussing on these elements in advance, you minimise the risk of encountering technical issues, customer complaints, or other setbacks that could harm your product’s reputation and sales.

It enables you to effectively generate buzz and build anticipation among your target audience by using the techniques we will teach you.

It maximizes your product’s visibility, enhances customer experience, and sets the stage for sustained growth and profitability.

If you overlook these crucial priorities for your launch you will not generate the revenue that the work you put into creating your offer deserves.

In Let’s Get Launched we’ll take you through everything you need to know to launch your product in a way that will create interest, maximise engagement and ultimately give you the best possible chance of an impressive conversion rate.  

We’ll take you through warming up your audience and building your launch plan before we show you exactly how to create and deliver a showstopping launch.

Module 1 – Introduction to Launching

  • The fundamentals of online launching

  • The differences between live and evergreen launches

  • The key components of a successful launch strategy

Module 2 – Different Launch Strategies

  • Explore various launch strategies such as challenges, summits, and festivals.

  • Choose and execute the most effective launch strategy for your business.

Module 3 – Launching with Webinars and Masterclasses

  • The art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course

Module 4 – Email Marketing for Launches

  • The power of email marketing in online launches, from building and nurturing your email list to crafting effective email sequences that drive engagement and conversions.

Module 5 – Selling Strategies, Bonuses and Creating Urgency

  • Selling techniques to convert prospects into paying customers, including adding value through bonuses, creating urgency, and overcoming objections effectively.

Module 6 – Creating a Launch Plan

  • A comprehensive launch plan that includes setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth and successful course launch.

Let’s recap what you’ll learn:

  • You’ll understand the fundamentals of online launching, including the differences between live and evergreen launches, and the key components of a successful launch strategy.

  • You’ll explore various launch strategies such as challenges, summits, and festivals, and learn how to choose and execute the most effective launch strategy for your business.

  • You’ll master the art of using webinars and masterclasses to engage your audience, provide value, and effectively pitch your online course.

  • You’ll discover the power of email marketing in course launches, from building and nurturing your email list to crafting effective email sequences that drive engagement and conversions.

  • You’ll learn selling techniques to convert prospects into paying customers, including adding value through bonuses, creating urgency, and overcoming objections effectively.

  • You’ll develop a comprehensive launch plan to include setting goals, creating a detailed timeline, and preparing for contingencies to ensure a smooth & successful course launch.

The importance of nailing your launch strategy and the launch process itself cannot be overemphasised.

If you do not create the buzz, spread the word and create excitement and engagement around your product, you will never maximise the potential that sits within the offer that you have created.And imagine how disappointing that would feel!

Let’s Get Launched solves all these issues and more and can be yours for just $xxxx – click below to join up today.

Meet Laura

Your business strategist!

Laura set up her own business 21 years ago, as a hypnotherapist. Since then she has gone on to qualify as a BrainWorking Recursive Therapy practitioner, trainer and mentor, and is also a mindset expert, meditation facilitator, author, speaker, and Mum of 4.

Laura has launched - both with and without a strategy - and has experienced the huge differences in success for each.

Having a lauch strategy is key to getting the best out of your course/product for you and for your clients/customers. Let's begin!

100

Copyright © 2025· The Business Success Company - All Rights Reserved