Stop Being The Best Kept Secret
In Your Field
You're brilliant at what you do. Your clients know it. Now let's make sure the right people can find you — and that when they do, your business is ready to grow.
I'm Laura McDonald — hypnotherapist, BWRT practitioner, and certified business strategist. I've spent 21 years building a practice, training other practitioners, and raising four kids alongside all of it. I know exactly what it feels like to pour everything into your work and still wonder why the income doesn't reflect it.
That's why I built something I wish had existed when I was starting out: a business strategy framework designed specifically for the world holistic practitioners actually live in - not theory, not generic advice repurposed from the corporate world, but real strategy, from someone who's lived it — and is still living it.
Running a holistic practice is unlike any other business.
You became a hypnotherapist, a coach, a practitioner — because you wanted to make a real difference. And you do. Your clients feel it. But somewhere along the way, it got exhausting. Every client you help eventually moves on — so you're always looking for the next one, starting the cycle again. You've tried showing up consistently online. You're doing the work. And still, at the end of the month, the income doesn't reflect how hard you're giving it.
You started this for freedom, flexibility, and choice, yet somehow all of that got swallowed up by the doing. The problem isn't you - it's that no one has ever handed you a strategy built for the specific world you work in — one that accounts for the nature of what you do, the clients you serve, and the life you're trying to build around it.
That's exactly what I'm here to change. Neuroscience. Strategy. Soul. Success on Your Terms.
A Business That Works Around Your Life - Not Instead of It
Here's something nobody tells you when you start out: the odds aren't great! Only around 5% of new businesses are still operating after five years, and 82% of coaching businesses fail within two years.
Not because the people behind them weren't talented. Not because they didn't care enough. But because talent and care alone don't build a sustainable business — strategy does.
I work with you to get clear on exactly where you want to be, what's getting in the way, and the most direct route to get you there. No overwhelm. No generic plans that don't fit your life. Just a clear, personalised strategy built around your practice, your clients, and your priorities.
Because here's what I know after 21 years: when you have the right structure underneath you, everything else gets easier. The clients come. The income grows. And you stop feeling like you're constantly pushing a boulder uphill.
The freedom you imagined when you started? It's still possible. It just needs a plan.
If you are driven to achieve more, if you want to take control of your business and create the work/life balance you deserve, then you're in the right place. But the one question I hear more than any other is simply this:
Do I really need a coach?
Well, the honest answer is... no one needs a coach. You can keep figuring it out alone, learning from trial and error, and hoping something eventually clicks. Plenty of people do.
But if you're tired of that — if you're ready to stop guessing and start growing — here's what the research tells us:
80% of people who work with a coach report improved self-confidence and self-belief
51% of businesses with a strong coaching culture report higher revenues than their competitors
73% say it significantly improved their relationships, communication, work performance and work-life balance
99% of individuals and companies who invest in coaching say they're satisfied or very satisfied with the experience.
Numbers are one thing. But what I can tell you from 21 years in practice — both as a therapist and as a business owner — is that the moment you stop trying to do everything alone is usually the moment everything starts to shift.
Here's what makes working with me, different:
Your Strategist
You're not getting a generic business coach who has read about your world from the outside. I've spent 21 years inside it — seeing clients, training practitioners, and building something that has lasted. I know what works in this space because I've tested it myself.
Your Mentor
You're getting someone who has navigated every stage of what you're going through right now — the self-doubt, the feast-and-famine income, the tension between doing the work you love and running the business behind it. I've made the mistakes so you don't have to.
Your Guide
And when the path gets unclear — when you're not sure what to do next or which direction to take — I'm the person in your corner helping you see it clearly. Not with a rigid programme that ignores your reality, but with honest, personalised guidance that fits your actual life.
That's the difference. Not just a strategist. A strategist who truly gets your world.
My Mission?
To help people who want to change the world,
to change THEIR world -
and you can be one of those people.
Hi — I'm Laura. Hypnotherapist, BWRT Practitioner & Global Mentor, trainer, certified business strategist, and mum of four based in the west of Ireland.
I built my first practice from scratch in London, then moved it to Ireland, then took it online. I've trained practitioners, spoken at conferences, written a book, recorded over 460,000 meditation listens on Insight Timer — and done most of it while school runs, sick days, and the beautiful chaos of family life carried on around me.
I know what it's like to be brilliant at your craft and completely overwhelmed by the business side of it. I've been there. And I figured out — slowly, sometimes the hard way — what actually works when you're running this kind of practice in the real world.
That's what I bring to you. Not a system designed for someone else's life. Real strategy, built around yours.
Named Ireland's Top 40 Women to Watch 2026 · Network Ireland Mayo Businesswoman of the Year 2022 · Speaker at the Irish Hypnotherapy Conference, Network Ireland National Awards, National Women's Enterprise Day & The Business Success Company Summit · Featured in Woman & Home, Metro UK & House of Coco
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Ready to Build a Business That Actually Works (For You)?
Masterminds And Memberships
Ready To Build A Business That Actually Works - For You?
Here's how we can work together — wherever you are on your journey:
Start Small - from €7
Not ready to dive in fully yet? Start with one of my practical guides or toolkits. Focused, actionable, and designed to give you a quick win on one specific area of your business. Browse Resources
Build Your Foundation - from €197
Courses and programmes designed to give you the skills, clarity, and confidence to grow. Perfect if you're ready to take things seriously but want to work at your own pace.
View Courses
Transform Your Business - €2000
The CPD Certified Business Strategist Programme. Eight modules, instant access, and the complete strategy system for holistic practitioners who are ready to stop guessing and start building something that truly lasts.
Yes, I'm Ready
Work With Me Directly
If you want a personal, hands-on approach — someone in your corner who knows your business and your goals — let's talk about 1-2-1 mentorship and bespoke strategy sessions.
Let's Talk
About The Business Success Company
Founded by Global Business Strategist and Sunday Times Bestselling author Lisa Johnson and planning and project management guru, Karen Paylor.
The Business Success Company was created to help online professionals to create sustainable, profitable businesses, whilst doing what they are passionate about - helping others to succeed. It represents a new standard in ethical business coaching and mentoring.
Perfectly placed to help others create, implement and grow the best online businesses, and the creator of the most successful online strategy company in the UK. We believe success only comes when you are holding the ladder for others to come and join you in it.
We want you to become a part of the success story by working with us. Success is much more rewarding when we’re successful together.
You can achieve great things, and I am here to support you!
Just get in touch here to find out more.
