Stop Being The Best Kept Secret In Your Field.

The CPD Certified Business Strategist Programme — Built for Therapists and Holistic Practitioners, by One of Their Own.

Laura McDonald, Certified Business Strategist for Holistic Practitioners

Full Course Available Right Away - Klarna/PayPal Payments Available

You're brilliant at what you do. So why doesn't your income reflect that?

You became a therapist, a coach, a practitioner because you wanted to make a real difference. And you do. But somewhere along the way, the business side became exhausting — and nobody ever gave you a strategy built specifically for your world.

Until now.

Become a Certified Business Strategist

This isn't a generic business course repackaged for wellness professionals.

As a therapist or holistic practitioner, your business works differently to everyone else's. Your clients heal and move on — so you're constantly refilling your pipeline. You can't rely on repeat business the way a hairdresser or personal trainer can.

You're not selling products. You're selling transformation.

That means you need a strategy built specifically for how YOUR business works. That's exactly what this programme gives you.

What real business strategy looks like for holistic practitioners:

Knowing exactly how many clients you need and how to find them consistently

Understanding your true income goals and how to actually reach them

Building a business model that doesn't collapse when you take a week off

Pricing your services at what they're genuinely worth — and feeling confident about it

Creating multiple income streams so you're not dependent on one-to-one work alone

This is the stuff nobody else is teaching in your world. And it changes everything.

Building a strategy for your holistic practice means you can:

  • Define exactly who your ideal client is and where to find them consistently

  • Identify new opportunities to grow your income beyond one-to-one sessions

  • Understand your market and what sets you apart from other practitioners

  • Create a clear roadmap — so you always know your next step

The Certified Online Business Strategist stops this from feeling like a daunting task. And the best part?

Once you've built your own strategy using this framework, you can use the exact same methodology with your own clients — creating a powerful new income stream alongside your existing practice. This isn't just a course. It's a framework you'll use for life.

This is for you if:

  • You're a hypnotherapist, BWRT practitioner, life coach, yoga teacher, or holistic practitioner who is tired of working hard for inconsistent income

  • You know you're brilliant at what you do — but the business side feels overwhelming, confusing, or just exhausting

  • You've been told to post more on social media and it's still not working

  • You want to add a new income stream by offering business strategy to your own clients

  • You're ready to stop guessing and start building something that actually works

This is not for you if:

  • You're not willing to put in the work to build something sustainable

  • You already have a thriving, fully booked practice with consistent income

  • You're looking for a quick fix or overnight success

Course Content

Firstly, there are no time restrictions, and no sessions blocked out in your diary.

I believe everyone has their own sweet spot for when they are at their most productive, so you decide when you study, meaning you work at your own pace, in the way that suits you.


There are 8 modules to complete:

  • Introduction to business strategy

  • Using analysis for growth

  • Business modelling and the PDE method

  • Building the business through training and recruitment within your business needs

  • Looking at your processes and operations

  • Successful sales planning and execution, and the art of selling strategically

  • Market and business research

  • Scaling and expansion, looking at business culture in the different stages of business


On completion, you will complete a case study or examination which will be independently graded, before you are awarded your accreditation.

Remember, it is not a simple process to receive CPD certification, so rest assured, the level of content is at the very top level – otherwise it wouldn’t have been accredited.

Here's what you'll walk away with:

  • CPD certification in business strategy — demonstrating your expertise to clients and peers

  • A complete, proven strategy framework you can apply to your own practice immediately

  • The knowledge and tools to add business strategy as an additional income stream

  • Clarity on your income goals, your ideal clients, and exactly how to reach them

  • A business that works around your life — not the other way around


The investment: €2,000 -
Full course available immediately. Study at your own pace. No sessions blocked in your diary. Klarna and PayPal payment options available — so you can start today. You've spent years mastering your craft. It's time to build the business behind the brilliance.

Start Your Exciting Journey Today!
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Laura McDonald, Hypnotherapist and Business Strategist Ireland

Meet Laura

Laura McDonald is a hypnotherapist, BWRT practitioner, trainer and certified business strategist with 21 years experience in the holistic and wellness industry. She built her own thriving practice from London to Ireland, trained and qualified other practitioners, and now helps therapists and holistic professionals build businesses that truly work.

Learn More about Laura's story here.

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