You're brilliant at what you do. So why doesn't your business reflect that?

You became a therapist, a coach, a healer — because you wanted to make a real difference. And you do. Your clients feel it. They tell you. But somehow, at the end of the month, the numbers don't add up. You're working hard, you're fully committed, and yet you're still undercharging, over-delivering, and wondering why it feels so difficult to build the business you know you deserve.

I get it. Because I've been there.

I'm Laura McDonald.

Hypnotherapist. BWRT Practitioner. CPD Certified Business Strategist. And someone who spent years being the best-kept secret in her own field. I didn't come from the business world. I came from the therapy room. I know what it's like to pour everything into your clients and have nothing left for your business. I know the guilt of raising your prices. I know the exhaustion of constantly looking for the next client the moment one finishes. I know what it feels like to be brilliant at your craft and completely lost when it comes to the business side of things. And then I started asking myself a question I couldn't un-ask:

If I'd had a proper business strategy from day one — would things have been different? Would I have struggled less? Built something that actually worked around my life and my family?

The answer was yes. And once I knew that, I couldn't go back.

My story

My journey started in North-West London, where I helped pregnant women quit smoking at the Kensington and Chelsea SureStart clinic. I went on to work from a wellness centre in Willesden Green before relocating to Ireland, where I ran a busy practice from a holistic centre in Castlebar for 15 years, then my own premises, and eventually transitioned fully online — serving clients worldwide.

In 2004 I qualified as a hypnotherapist. In 2014 I qualified in BWRT — going on to become Ireland's only BWRT trainer. In 2016 I established licensed training schools, qualifying other practitioners in both hypnotherapy and BWRT. My meditations have been downloaded over 400,000 times on Insight Timer. My work has been featured in Woman & Home, Metro UK, and House of Coco Magazine. I've spoken at the Irish Hypnotherapy Conference, Network Ireland National Awards, National Women's Enterprise Day, and the Business Success Company Summit.

I've built all of this — around a husband, four children, and a dog who thinks she runs the house! I'm now proud to work in partnership with Lisa Johnson — one of the UK's leading business strategists — bringing world-class business strategy specifically to the therapy and wellness world. Because therapists deserve better than generic business advice from someone who has never sat with a client.

What I Believe

I believe therapists and holistic practitioners are among the most skilled, most dedicated professionals in the world — and that most of them are massively undervaluing what they do. I don't believe that posting more on social media is the answer. Marketing is a tiny piece of a much bigger puzzle, and the wellness industry has been sold a lie that it's the whole picture.

I am not another voice adding to the noise. You don't need more content tips. You need a strategy. And you need it from someone who actually understands your world.

Who This is For — and Who It Isn't

I'm for therapists and holistic practitioners who are ready to take their business seriously. Who are fired up, results-focused, and done with wondering why their brilliant work isn't translating into a brilliant business. I'm not for people who want someone to do the work for them, or who are looking for a quick fix. The work we do together is real, it requires commitment — and it gets results. If you're still reading, you're my kind of person.

Ready to stop being the best-kept secret in your field?

Start with my free Sales Confidence Checklist — because if selling feels uncomfortable, that's the first thing we fix.

Download it free here

Or if you're ready to go all in, come and find out about the CPD Certified Business Strategist Programme — built for therapists, by a therapist.

Show me the programme