Build a Business You Love: The Foundations for Sustainable Success
Thursdays, 10am: 4th, 11th, 18th, 25th September,
2nd, 9th, 16th, 23rd October 2026
Save €200 with my earlybird Price €797 if booked by 31 July
Build a Business That Supports Your Life, Your Values & Your Purpose
This is a practical course ideal for wellness professionals, therapists, coaches, hypnotherapists, yoga teachers and heart-led business owners.
It's designed to help you build a clear, sustainable, and profitable business. Covering mindset, business setup, ideal clients, branding, pricing, marketing, AI, systems, time management and sales.
It is focused on implementation, not just information. In addition, the comprehensive workbooks will you leave with practical actions and foundations you can actually use.
It sounds strange to say it, but starting your business is often the easy part.
And you didn’t start your business just to feel overwhelmed, underpaid, exhausted, or constantly wondering where your next client is coming from.
You started because you wanted to help people. Because you care deeply. Because you know the work you do changes lives.
But being brilliant at what you do and knowing how to build a sustainable business are two very different things.
And this is the part nobody really teaches. Our businesses generally stem from our passions, so enthusiasm, drive and commitment will never be in short supply, meaning you have the impetus you need to get started.
You know that mastering the fundamentals of business is crucial, that they provide the essential foundation upon which a successful online business can be built and sustained.
I’m not just teaching theory. I’ve worked in the wellness and personal development world for over 20 years as a:
hypnotherapist
BWRT practitioner
trainer
mindset coach
speaker
mentor
business strategist
and I’ve built successful businesses both online and offline. I’ve run clinics, training schools, memberships, events, courses and programmes.
But how do you know where to start?
It can be confusing and intimidating, which eats away at your creativity and enthusiasm as every time you have a great idea, you just don’t know how to build on it and maximise your potential to grow your business.
This is why the list of what comes next is so often the stumbling block.
How do you set business goals?
How do you find your ideal clients?
How do you build a strong brand?
How do you create a marketing strategy?
Laura speaking about Business Strategy at the Irish Hypnotherapy Conference, April 2026
How do you acquire the knowledge to answer the other thousands of questions that nobody ever told you you’d need to know to start running a business?
There doesn’t seem to be a guide book anywhere… I have been there, and I needed that guide book and that is what inspired me to teach 'Build a Business You Love', your comprehensive guide, handbook, roadmap and instruction manual, absolutely stuffed with practical knowledge and actionable insights.
Whether you:
Have your big idea and are still in the planning stages.
Are new to running your own business and need a full toolkit to help you assemble and maintain it.
Have a traditional business that you would like to bring online.
With clear and implementable content, Build a Business You Love will give you clarity on:
How to effectively manage your time and increase productivity.
How to leverage social media to grow your online presence.
How to master sales techniques and optimise your sales funnels.
What You Will Learn
Module 1 - Mindset For Growth Thursday 4th September 2026
Money mindset (mindset - my favourite thing!)
Overcoming imposter syndrome
Building confidence as a business owner
Module 2 – Getting Setup Properly Thursday 11th September 2026
Understanding business structures (sole trader, partnership, LLP, limited)
Setting up the essentials: domain, email, communications, finance and key compliance (insurance, ICO, etc).
Module 3 – Setting Your Direction Thursday 18th September 2026
Defining your goals
Identifying your ideal client
Creating clear, compelling offers
Module 4 – Building Strong Foundations Thursday 25th September 2026
Create your branding
Looking at your messaging
Getting your pricing right - moving away from undercharging to sustainable, profitable pricing
Module 5 – Create Demand Thursday 2nd October 2026
How to market your business
How to use social media to bring your ideal client to you
Visibility - how to consistently attract the right audience
Module 6 - Systems for Growth
Using email marketing
Simple systems for you and your business
How to use AI to save time and scale effectively
Module 7 - Focus, Time & Decision Making Thursday 16th October 2026
Staying on track
Managing your time
Setting your “enough number,” and making confident decisions.
Module 8 - Sales & Follow-Up Thursday 23rd October 2026
Simple, consistent sales processes
Effective follow-up
Turning interest into paying clients.
So Why Choose Build a Business You Love?
Build a Business You Love: The Foundations for Sustainable Success is designed to help you stop guessing and start building a business with clarity, confidence, and strong foundations.
This is implementation, not just information.
Across 8 practical modules, you’ll work through everything from mindset, business setup, ideal clients and offers, to branding, pricing, marketing, systems, AI, time management and sales. You’ll leave with clear actions, stronger business direction and the tools to create a sustainable business that works for both your goals and your life.
This is ideal for anyone setting up a business, but I am most experienced in helping hypnotherapists, coaches, yoga teachers, wellness practitioners, therapists, healers, holistic professionals, wellbeing business owners and heart-led entrepreneurs.
Meet Laura McDonald
Laura runs a successful hypnotherapy business and training school. She is also a BWRT practitioner, mindset coach, and mentor for both hypnotherapists and BWRT practitioners around the world.
A Note For Aspiring Hypnotherapists
This course is included as part of your learning journey in Laura's Hypnotherapy Diploma Certification, to help you build a successful practice after qualification.
However, this course is also available as a standalone training, via this page, for already qualified practitioners and wellness professionals, because knowing how to help people is one thing, but knowing how to build a thriving business around your skills is another.
And you deserve support with both.
Join me every Thursday morning at 10am Irish time for your live session. All sessions are recorded so if life/business gets in the way, you'll never miss a thing.
📅 Module 1 — Thursday 4th September
📅 Module 2 — Thursday 11th September
📅 Module 3 — Thursday 18th September
📅 Module 4 — Thursday 25th September
📅 Module 5 — Thursday 2nd October
📅 Module 6 — Thursday 9th October
📅 Module 7 — Thursday 16th October
📅 Module 8 — Thursday 23rd October
All sessions take place online via Zoom. You'll receive your joining link after enrolment.
