Business Strategy Checklist
For Therapists & Coaches
Build a Thriving, Aligned Wellness Business With Clarity and Confidence
If you’re a hypnotherapist, coach, or holistic practitioner, you likely weren’t taught how to build a business…
only how to help people.
And that’s where many incredible practitioners get stuck.
This free Business Strategy Checklist is designed to gently guide you through the key foundations of your business — so you can move from feeling unsure or overwhelmed… to clear, focused, and in control.
Inside, you’ll be guided through:
Your business foundations — mission, vision, values, and direction
Your offers and services — what you do and how it truly helps people
Your ideal clients — who you’re here to support and how to reach them
Your unique approach (your USP) — what makes you different
Your marketing and visibility — how to connect and grow your audience
Your pricing and profitability — creating a business that supports you too
Your strategy and structure — identifying gaps and strengthening what’s already there
Your growth and scaling opportunities — when and how to expand sustainably
You’ll also explore powerful tools like:
SWOT analysis (understanding your position and potential)
Market research (so you’re not guessing)
PESTLE (to understand external influences without overwhelm)
Sales strategy and metrics (so your business actually grows)
Download yours today to identify what’s missing, refine your strategy, and grow your business with clarity.
Or if you want to dive deeper, check out our Certified Business Strategist Course here
Download For Free Here
Meet Laura
Your business strategist, with 20 years' experience in the holistic health and wellness field. Laura is a hypnotherapist and mindset coach, helping people excel in life, both personally and professionally.
Laura McDonald is a business strategist specialising in the holistic and wellness industry, with a focus on hypnotherapists, life coaches, yoga teachers, and other holistic professionals. Based in the West of Ireland, Laura is a hypnotherapist, coach, BWRT practitioner, trainer, mentor, and author, who brings 20 years of experience to her work.
With a BA(Hons) degree in Linguistics and Literature, Laura went on to pursue hypnotherapy to better understand her own mind. She soon discovered the profound impact it could have on others and made it her mission to empower people with this knowledge.
Laura's client journey began in her birth place of North-West London, where she helped pregnant women quit smoking at the Kensington and Chelsea SureStart clinic. This led to her working at a wellness centre in Willesden Green, before relocating to Ireland, where she operated for 15 years from a holistic centre in Castlebar. After a further two years in her own premises in the heart of the town, she transitioned her business entirely online, allowing her to serve clients worldwide. Her extensive experience spans working with clients on issues such as stress, anxiety, trauma, PTSD, fears, phobias, smoking cessation, confidence building, sports performance, hypnosis for childbirth and so much more, as well as being a mentor/supervisor for other practitioners globally.
In 2016, Laura established licensed training schools to teach others these transformative techniques, helping them qualify as hypnotherapists and BWRT practitioners. She has since organised numerous events, including businesswoman awards nights, and is a sought-after speaker at corporate networking events. Most recently, she spoke at the Irish Hypnotherapy Conference in April 2024 and in September 2024 at the Network Ireland National Awards event in Kilkenny.
Laura's expertise has been recognized in various publications, including Woman & Home, Metro UK, House of Coco Magazine LondonWorld, NationalWorld, and Connaught Telegraph, and local radio.. Her meditations on the global Insight Timer app have been downloaded over 400,000 times, a testament to her ability to reach and resonate with a broad audience. She has received multiple awards for her contributions to hypnosis, wellness, and business.
Now, Laura focuses on helping wellness businesses thrive, combining her vast personal experience along with insights from TBSC to deliver exceptional results for both businesses and their clients.
When not working, Laura enjoys spending time with her husband, four children, and their dog—her favorite gang to be with on weekends.
For more information, please visit the About Me page
Get your business freebies right here or browse my professional courses and downloads here
